Project Overview & Goals

The Worx Orlando partnered with our digital marketing team to execute a lead generation campaign focused on filling their private, executive office spaces. The campaign ran from December 2023 to August 2024, aiming to attract professionals, small businesses, and entrepreneurs seeking high-quality office spaces in the Orlando area. The goal was to generate a significant number of leads through targeted Facebook advertising, increasing awareness and driving interest in The Worx Orlando's premium office offerings.

Solutions Provided

To achieve these goals, we implemented a strategic digital marketing plan that included:

• Targeted Facebook Ads: Created engaging ad creatives that showcased the premium amenities and benefits of leasing office spaces at The Worx Orlando. The ads were designed to appeal to a broad audience of professionals and business owners looking for a conducive work environment.

• Precise Audience Targeting: Utilized advanced audience segmentation to reach individuals and businesses most likely to be interested in executive office spaces. The audience was segmented based on demographics, business interests, and geographical location within the greater Orlando area.

• Performance Optimization: Continuously monitored and optimized the campaign to improve performance. This involved A/B testing various ad creatives and targeting options, and making data-driven adjustments to maximize return on investment.

• Lead Management and Nurturing: Implemented a custom CRM system to manage and nurture the incoming leads. Automated email and SMS follow-ups were used to engage prospects and provide additional information about the leasing options available at The Worx Orlando.

Results

The campaign successfully achieved its objectives, generating a substantial number of high-quality leads over the eight-month period:

• Total Leads Generated: 239 on-Facebook leads were captured, providing a robust pool of potential tenants for The Worx Orlando.

• Total Reach: The ads reached 66,600 unique accounts, ensuring widespread exposure and brand awareness.

• Average Frequency: Each account was exposed to the ads an average of 3.95 times, effectively engaging the target audience.

• Total Amount Spent: $8,672.56 was invested in the campaign.

• Average Cost per Lead: Achieved a cost per lead of $36.29, demonstrating efficient budget utilization for high-quality lead generation.

Detailed Performance Breakdown:

• Top Performing Ad Set:

  • Leads Generated: 30 leads

  • Reach: 14,898 accounts

  • Frequency: 2.43 times

  • Cost per Lead: $36.31

  • Total Amount Spent: $1,089.19 with a $15.00 daily budget.

• Most Cost-Efficient Ad Set:

  • Leads Generated: 13 leads

  • Reach: 4,416 accounts

  • Frequency: 1.41 times

  • Cost per Lead: $11.68

  • Total Amount Spent: $151.88 with a $15.00 daily budget.

• High Reach Ad Set:

  • Leads Generated: 17 leads

  • Reach: 12,336 accounts

  • Frequency: 1.95 times

  • Cost per Lead: $34.77

  • Total Amount Spent: $591.11 with a $22.00 daily budget.

Conclusion
The targeted Facebook advertising campaign effectively generated 239 high-quality leads for The Worx Orlando, providing a substantial pool of potential tenants for their private, executive office spaces. The campaign's strategic audience targeting and budget allocation resulted in efficient lead generation at a manageable cost. The most cost-effective ad set demonstrated the value of optimizing reach and frequency to achieve the lowest cost per lead, while the overall campaign performance indicated strong audience engagement. This case study highlights the effectiveness of data-driven digital marketing in addressing niche business needs, positioning The Worx Orlando for continued success in leasing their premium office spaces.