Project Overview & Goals

The Worx Hallandale Beach partnered with our digital marketing team to launch a lead generation campaign aimed at attracting clients interested in leasing private, executive office spaces. The campaign ran from December 2023 to August 2024, with the goal of creating a steady flow of high-quality leads from professionals and businesses seeking premium office space in Hallandale Beach. By leveraging targeted Facebook advertisements, the objective was to maximize reach and engagement, converting interested individuals into actionable leads for leasing the available spaces.

Solutions Provided

To achieve these objectives, we developed a comprehensive digital marketing strategy focused on targeted lead generation:

• Targeted Facebook Ads: Created compelling ad creatives featuring the unique selling points of The Worx Hallandale Beach’s private, executive offices, including state-of-the-art amenities, prime location, and flexible leasing options. The ads were tailored to appeal to entrepreneurs, small businesses, and professionals looking for high-quality office space.

• Audience Segmentation: Utilized advanced audience targeting to reach individuals and businesses most likely to benefit from executive office spaces. We segmented the audience based on demographics, business interests, and location within the South Florida region.

• Performance Optimization: Implemented continuous monitoring and optimization of the campaign. This included A/B testing of various ad creatives and targeting parameters to identify the most effective combinations. We adjusted budgets dynamically to ensure the highest return on investment, focusing on ad sets that delivered the best results.

• Lead Management and Follow-Up: Leveraged a custom CRM system to manage the incoming leads, providing automated follow-up emails and SMS reminders to keep prospects engaged and informed about the leasing options available at The Worx.

Results

The campaign was highly successful, significantly increasing the occupancy rate for The Worx Hallandale Beach:

• Lease Occupancy: Increased from 0% to 76% over the course of the campaign, filling a substantial number of private, executive office spaces.

• Total Leads Generated: 148 leads captured through on-Facebook lead forms, providing a robust pipeline of potential tenants.

• Total Reach: The ads reached 40,138 unique accounts, ensuring widespread visibility for The Worx Hallandale Beach.

• Average Frequency: Each account was exposed to the ads an average of 4.05 times, enhancing brand recall and engagement.

• Total Amount Spent: $6,049.99 was invested in the campaign.

• Average Cost per Lead: Achieved a cost per lead of $40.88, effectively balancing budget and reach to maximize results.

Detailed Performance Breakdown:

• Top Performing Ad Set:

  • Leads Generated: 26 leads

  • Reach: 10,450 accounts

  • Frequency: 3.12 times

  • Cost per Lead: $43.37

  • Total Amount Spent: $1,127.49 with a $15.00 daily budget.

• Most Cost-Efficient Ad Set:

  • Leads Generated: 20 leads

  • Reach: 6,129 accounts

  • Frequency: 1.95 times

  • Cost per Lead: $14.49

  • Total Amount Spent: $289.73 with a $20.00 daily budget.

• High Reach Ad Set:

  • Leads Generated: 21 leads

  • Reach: 14,775 accounts

  • Frequency: 2.41 times

  • Cost per Lead: $60.59

  • Total Amount Spent: $1,272.38 with a $35.00 daily budget.

Conclusion
The targeted Facebook advertising campaign effectively generated 148 high-quality leads and increased lease occupancy from 0% to 76% for The Worx Hallandale Beach, meeting and exceeding the client’s expectations. The campaign’s detailed audience targeting and strategic budget allocation allowed for efficient lead generation at a manageable cost. With this solid foundation of prospective clients, The Worx Hallandale Beach is well-positioned to convert these leads into long-term tenants for their private, executive office spaces. This case study demonstrates the power of a data-driven approach to digital marketing in achieving specific business objectives.