Project Overview & Goals

Goutru.com, a leading PropTech company specializing in secure and seamless visitor management solutions, partnered with us to drive lead generation for developers and gated communities. The primary goal was to generate a high volume of quality leads over a six-month period while maximizing reach and minimizing the cost per lead. The campaign aimed to position Goutru.com as the go-to provider of cutting-edge security technology for gated communities and condos, ensuring a safe environment for all residents.

Solutions Provided

To achieve these goals, we implemented a targeted Facebook Ads strategy that included:

• Audience Segmentation: We carefully identified and segmented the target audience based on demographics, interests, and online behavior relevant to real estate development and property technology. This allowed us to reach developers, property managers, and decision-makers in gated communities who were most likely to benefit from Goutru.com’s security solutions.

• Ad Creatives: Developed engaging ad creatives that showcased the unique benefits of Goutru.com’s product suite. The ads featured high-quality images, videos, and compelling copy that highlighted the importance of advanced security measures in modern gated communities. We emphasized the seamless integration of their solutions and the enhanced safety they provide for residents.

• Optimization: Continuously monitored and optimized the ad performance throughout the campaign. This involved A/B testing various ad creatives, adjusting targeting parameters, and refining our approach based on real-time data. By making these data-driven adjustments, we were able to improve the campaign’s efficiency and effectiveness, ensuring the best return on investment.

Results

The campaign was highly successful, delivering exceptional results:

• Total Leads Generated: 426 high-quality leads were captured through on-Facebook lead forms, exceeding the client’s expectations.

• Total Reach: The ads reached 67,350 individuals across the targeted regions.

• Average Frequency: Each individual was exposed to the ads an average of 2.43 times, ensuring sufficient engagement without oversaturation.

• Total Amount Spent: $7,671.94 was invested over the course of the campaign.

• Average Cost per Lead: Achieved an average cost per lead of $18.01, demonstrating cost-effective lead generation for a high-value B2B service.

The strategic approach to audience targeting, engaging ad creatives, and continuous optimization resulted in a steady stream of qualified leads. The campaign not only met but exceeded the client’s goals, providing them with a robust pipeline of potential buyers and developers interested in Goutru.com’s cutting-edge PropTech solutions.

Client Testimonial
“Working with The Render Pros has been a game-changer for our lead generation efforts. Their expertise in digital marketing and targeted approach helped us attract high-quality leads and significantly boost our client’s conversion rates. We look forward to continuing our partnership and achieving even greater results in the future.” - Goutru.com