Aeris

They approached us with a challenge, "How can we bring the magic of fragrance discovery to life online — powered by AI, yet crafted with emotion?"

Client

Aeris Parfums

Industry

E-commerce

Year

2024

Services Provided

AI Experience Design, Scent Preference Mapping, Brand-System Design

Key Challenges®

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Every innovation project brings its own set of complexities, especially when AI, user experience, and emerging technology intersect. In this project, our biggest challenge was to translate intelligent systems into human-centered interactions that felt natural, intuitive, and trustworthy.

No Sense of Smell Digitally

We had to design around the absence of smell — recreating its emotional impact through story, visuals, and interaction.

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No Sense of Smell Digitally

We had to design around the absence of smell — recreating its emotional impact through story, visuals, and interaction.

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No Sense of Smell Digitally

We had to design around the absence of smell — recreating its emotional impact through story, visuals, and interaction.

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Fragrance Language is Abstract

Most users struggle to understand terms like "aldehydic" or "chypre" — the system needed to translate those into human feelings.

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Fragrance Language is Abstract

Most users struggle to understand terms like "aldehydic" or "chypre" — the system needed to translate those into human feelings.

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Fragrance Language is Abstract

Most users struggle to understand terms like "aldehydic" or "chypre" — the system needed to translate those into human feelings.

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Avoiding Generic Quizzes

Many perfume finders feel robotic or superficial — we had to make the process feel artistic, intimate, and enjoyable.

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Avoiding Generic Quizzes

Many perfume finders feel robotic or superficial — we had to make the process feel artistic, intimate, and enjoyable.

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Avoiding Generic Quizzes

Many perfume finders feel robotic or superficial — we had to make the process feel artistic, intimate, and enjoyable.

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Balancing AI with Brand Sensibility

Aeris is rooted in French luxury — the AI experience had to match that level of detail, storytelling, and refinement.

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Balancing AI with Brand Sensibility

Aeris is rooted in French luxury — the AI experience had to match that level of detail, storytelling, and refinement.

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Balancing AI with Brand Sensibility

Aeris is rooted in French luxury — the AI experience had to match that level of detail, storytelling, and refinement.

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Design Approach®

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We approached this project like designing an interactive scent ritual, led by AI but rooted in storytelling and emotion.

The Scent Muse — AI Discovery Guide

We created a conversational assistant named “The Muse” — a poetic, soft-spoken AI guide that asked users questions like, “What memory brings you peace?”

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The Scent Muse — AI Discovery Guide

We created a conversational assistant named “The Muse” — a poetic, soft-spoken AI guide that asked users questions like, “What memory brings you peace?”

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The Scent Muse — AI Discovery Guide

We created a conversational assistant named “The Muse” — a poetic, soft-spoken AI guide that asked users questions like, “What memory brings you peace?”

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Olfactory Archetype Engine

Each perfume recommendation was presented with immersive visuals, poetic microcopy, and even ambient soundscapes for emotional resonance.

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Olfactory Archetype Engine

Each perfume recommendation was presented with immersive visuals, poetic microcopy, and even ambient soundscapes for emotional resonance.

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Olfactory Archetype Engine

Each perfume recommendation was presented with immersive visuals, poetic microcopy, and even ambient soundscapes for emotional resonance.

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Sample Kit Personalization Flow

After discovery, users could build a bespoke sample kit with AI-selected fragrances — accompanied by printed scent stories, rituals, and a guide for layering.

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Sample Kit Personalization Flow

After discovery, users could build a bespoke sample kit with AI-selected fragrances — accompanied by printed scent stories, rituals, and a guide for layering.

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Sample Kit Personalization Flow

After discovery, users could build a bespoke sample kit with AI-selected fragrances — accompanied by printed scent stories, rituals, and a guide for layering.

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the magic of fragrance discovery to life

Final Outcome

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The result was a seamless, intelligent experience that merged advanced AI capabilities with thoughtful, human-centered design.

86 %

Users described the discovery journey as “memorable” or “emotionally resonant”

86 %

Users described the discovery journey as “memorable” or “emotionally resonant”

86 %

Users described the discovery journey as “memorable” or “emotionally resonant”

48 %

Users described the discovery journey as “memorable” or “emotionally resonant”

48 %

Users described the discovery journey as “memorable” or “emotionally resonant”

48 %

Users described the discovery journey as “memorable” or “emotionally resonant”

34 %

reduction in return rates from first-time buyers who used the Muse

34 %

reduction in return rates from first-time buyers who used the Muse

34 %

reduction in return rates from first-time buyers who used the Muse

3 X

Time on page tripled compared to standard product flows

3 X

Time on page tripled compared to standard product flows

3 X

Time on page tripled compared to standard product flows

“You turned fragrance — something invisible — into a digital experience that touches the soul. Our users are no longer just buying perfume; they’re discovering themselves.”

— Camille Jourdain, Creative Director, Aeris Parfums

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