EchoMind

X Sports approached us with a bold new initiative: to embed mental resilience tools directly into the gameplay experience.

Client

X Sports

Industry

Gaming / Esport

Year

2024

Services Provided

AI UX Strategy, Cognitive UI Design, Mental State Detection Framework

Key Challenges®

//04

Every innovation project brings its own set of complexities, especially when AI, user experience, and emerging technology intersect. In this project, our biggest challenge was to translate intelligent systems into human-centered interactions that felt natural, intuitive, and trustworthy.

Invisible Yet Impactful

Players shouldn’t feel like the game is diagnosing them.

//01

Invisible Yet Impactful

Players shouldn’t feel like the game is diagnosing them.

//01

Invisible Yet Impactful

Players shouldn’t feel like the game is diagnosing them.

//01

Personalization Without Intrusion

Mental state data is deeply personal. Designing for consent, clarity, and control over insights was crucial.

//02

Personalization Without Intrusion

Mental state data is deeply personal. Designing for consent, clarity, and control over insights was crucial.

//02

Personalization Without Intrusion

Mental state data is deeply personal. Designing for consent, clarity, and control over insights was crucial.

//02

Cross-Game Compatibility

Each EA Sports title has a distinct player mindset and pacing.

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Cross-Game Compatibility

Each EA Sports title has a distinct player mindset and pacing.

//03

Cross-Game Compatibility

Each EA Sports title has a distinct player mindset and pacing.

//03

Actionable Without Judgment

Feedback had to feel supportive, not corrective — nudging players toward mental resilience, not pointing out flaws.

//04

Actionable Without Judgment

Feedback had to feel supportive, not corrective — nudging players toward mental resilience, not pointing out flaws.

//04

Actionable Without Judgment

Feedback had to feel supportive, not corrective — nudging players toward mental resilience, not pointing out flaws.

//04

Design Approach®

//004

We applied a multi-layered design strategy combining neuroadaptive UI, AI modeling, and wellness-oriented game design.

Cognitive Signal Mapping

Integrated biometric proxies to identify mental states such as flow, fatigue, tilt, or disengagement.

//01

Cognitive Signal Mapping

Integrated biometric proxies to identify mental states such as flow, fatigue, tilt, or disengagement.

//01

Cognitive Signal Mapping

Integrated biometric proxies to identify mental states such as flow, fatigue, tilt, or disengagement.

//01

In-Game Micro Nudges

Designed subtle in-game cues like breath pacing, screen saturation shifts, haptic pulses, and audio softeners to help players re-center without disrupting play.

//02

In-Game Micro Nudges

Designed subtle in-game cues like breath pacing, screen saturation shifts, haptic pulses, and audio softeners to help players re-center without disrupting play.

//02

In-Game Micro Nudges

Designed subtle in-game cues like breath pacing, screen saturation shifts, haptic pulses, and audio softeners to help players re-center without disrupting play.

//02

Mental Mode Dashboard

Created a post-game visualization engine — a wellness map that showed focus arcs and tilt points

//03

Mental Mode Dashboard

Created a post-game visualization engine — a wellness map that showed focus arcs and tilt points

//03

Mental Mode Dashboard

Created a post-game visualization engine — a wellness map that showed focus arcs and tilt points

//03

Final Outcome

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Ecomind is now in advanced beta and slated for rollout in EA’s Player Performance+ suite. The system showed strong early results.

38 %

reduction in rage quit behavior among test players

38 %

reduction in rage quit behavior among test players

38 %

reduction in rage quit behavior among test players

22 %

reduction in rage quit behavior among test players

22 %

reduction in rage quit behavior among test players

22 %

reduction in rage quit behavior among test players

4 +

min increase in average session duration

4 +

min increase in average session duration

4 +

min increase in average session duration

86 %

High trust scores among players

86 %

High trust scores among players

86 %

High trust scores among players

“Ecomind started as an experiment in player wellness. Thanks to the team’s vision and execution, it’s now becoming a core layer of how we think about performance. Their ability to humanize AI, especially in a high-stakes, fast-paced gaming environment, blew us away.”

— Marcus Yu, Director of Player Experience, X Sports

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