LEV Aventura

Fabrica is a fast-growing direct-to-consumer fashion brand focused on sustainable, made-to-order clothing. The client wanted to launch an AI-powered experience that allowed users to co-create their outfits

Client

Fabrica

Industry

Fashion Tech

Year

2024

Services Provided

UX Research & Strategy, AI Experience Design, Visual & Interaction Design

Key Challenges®

//04

Every innovation project brings its own set of complexities, especially when AI, user experience, and emerging technology intersect. In this project, our biggest challenge was to translate intelligent systems into human-centered interactions that felt natural, intuitive, and trustworthy.

Balancing Personalization with Simplicity

Users wanted flexibility in design, but not complexity.

//01

Balancing Personalization with Simplicity

Users wanted flexibility in design, but not complexity.

//01

Balancing Personalization with Simplicity

Users wanted flexibility in design, but not complexity.

//01

Fit Confidence

Incorrect sizing is the #1 reason for returns. We needed an AI layer that gave shoppers real confidence in how something would feel and look.

//02

Fit Confidence

Incorrect sizing is the #1 reason for returns. We needed an AI layer that gave shoppers real confidence in how something would feel and look.

//02

Fit Confidence

Incorrect sizing is the #1 reason for returns. We needed an AI layer that gave shoppers real confidence in how something would feel and look.

//02

Visualizing Infinite Combinations

With so many fabric/cut/style combos, we needed an efficient way to preview and recommend the most flattering options.

//03

Visualizing Infinite Combinations

With so many fabric/cut/style combos, we needed an efficient way to preview and recommend the most flattering options.

//03

Visualizing Infinite Combinations

With so many fabric/cut/style combos, we needed an efficient way to preview and recommend the most flattering options.

//03

Tone of AI

The assistant had to feel stylish, warm, and human — not robotic or generic.

//04

Tone of AI

The assistant had to feel stylish, warm, and human — not robotic or generic.

//04

Tone of AI

The assistant had to feel stylish, warm, and human — not robotic or generic.

//04

Design Approach®

//004

We crafted a layered AI experience — part stylist, part size expert, and part product selector — built around clarity, confidence, and creative control.

Smart Fit Assistant

A guided flow that lets users input preferences or use visual sliders to define body features (shoulder width, torso length, posture).

//01

Smart Fit Assistant

A guided flow that lets users input preferences or use visual sliders to define body features (shoulder width, torso length, posture).

//01

Smart Fit Assistant

A guided flow that lets users input preferences or use visual sliders to define body features (shoulder width, torso length, posture).

//01

Style Intent Mapping

We designed a language for users to express how they want to feel in the outfit: powerful, minimal, relaxed, bold, etc.

//02

Style Intent Mapping

We designed a language for users to express how they want to feel in the outfit: powerful, minimal, relaxed, bold, etc.

//02

Style Intent Mapping

We designed a language for users to express how they want to feel in the outfit: powerful, minimal, relaxed, bold, etc.

//02

Live Product Configurator

An interactive customization tool with 3D previews that render fabric drape, stitching, and motion.

//03

Live Product Configurator

An interactive customization tool with 3D previews that render fabric drape, stitching, and motion.

//03

Live Product Configurator

An interactive customization tool with 3D previews that render fabric drape, stitching, and motion.

//03

Final Outcome

//04

Rolled out to 12 new countries with localized fabric/season adjustments powered by AI

38 %

increase in conversion on customizable products

38 %

increase in conversion on customizable products

38 %

increase in conversion on customizable products

52 %

increase in conversion on customizable products

52 %

increase in conversion on customizable products

52 %

increase in conversion on customizable products

90 %

Satisfaction in post-purchase surveys on fit and style match

90 %

Satisfaction in post-purchase surveys on fit and style match

90 %

Satisfaction in post-purchase surveys on fit and style match

4 X

increase in user retention

4 X

increase in user retention

4 X

increase in user retention

"Your team helped us merge the worlds of fashion and data in a way that feels beautifully human. For our customers, this is no longer just a product — it’s a co-creation."

— Elena Vasquez, Head of Product, Fabrica

Explore Projects

A glimpse into what’s next — bold ideas, refined execution, and forward-thinking design.

‹ 12 Shadow Canyon

EchoMind ›