12 Shadow Canyon

Lüma Skin, a D2C skincare brand, set out to redefine how users understand and care for their skin. They envisioned an AI-powered digital experience that could assess skin conditions using selfies, daily habits, and environmental data.

Client

Lüma Skin

Industry

Skincare / Beauty Tech

Year

2025

Services Provided

AI Experience Design Skin Diagnostic UX Visual Design & Motion

Key Challenges®

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Every innovation project brings its own set of complexities, especially when AI, user experience, and emerging technology intersect. In this project, our biggest challenge was to translate intelligent systems into human-centered interactions that felt natural, intuitive, and trustworthy.

AI Trust vs. Sensitivity

Users are sensitive about how their skin is analyzed — especially across acne, aging, or hyperpigmentation.

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AI Trust vs. Sensitivity

Users are sensitive about how their skin is analyzed — especially across acne, aging, or hyperpigmentation.

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AI Trust vs. Sensitivity

Users are sensitive about how their skin is analyzed — especially across acne, aging, or hyperpigmentation.

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Visual Complexity

Skin is nuanced — lighting, makeup, camera quality, and ethnicity all impact AI accuracy.

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Visual Complexity

Skin is nuanced — lighting, makeup, camera quality, and ethnicity all impact AI accuracy.

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Visual Complexity

Skin is nuanced — lighting, makeup, camera quality, and ethnicity all impact AI accuracy.

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Overwhelming Market

Most users feel lost in skincare. Our job was to simplify, not add to the noise.

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Overwhelming Market

Most users feel lost in skincare. Our job was to simplify, not add to the noise.

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Overwhelming Market

Most users feel lost in skincare. Our job was to simplify, not add to the noise.

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Daily Engagement Without Pressure

Encouraging routines without creating guilt or feeling like a to-do list.

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Daily Engagement Without Pressure

Encouraging routines without creating guilt or feeling like a to-do list.

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Daily Engagement Without Pressure

Encouraging routines without creating guilt or feeling like a to-do list.

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Design Approach®

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We approached Lüma Skin’s experience as a wellness ritual, not a tech tool.

Skin Diagnostic Flow

We designed a selfie-based analysis with guided lighting instructions and visual feedback cues.

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Skin Diagnostic Flow

We designed a selfie-based analysis with guided lighting instructions and visual feedback cues.

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Skin Diagnostic Flow

We designed a selfie-based analysis with guided lighting instructions and visual feedback cues.

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Personalized Routine Builder

Instead of suggesting dozens of products, the AI curated rituals — morning and evening routines with 2–4 recommended products.

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Personalized Routine Builder

Instead of suggesting dozens of products, the AI curated rituals — morning and evening routines with 2–4 recommended products.

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Personalized Routine Builder

Instead of suggesting dozens of products, the AI curated rituals — morning and evening routines with 2–4 recommended products.

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Progress Tracking

We introduced a “Skin Timeline” — a visual tracker that shows changes over weeks using color-coded heatmaps and simple metrics: clarity, balance, elasticity.

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Progress Tracking

We introduced a “Skin Timeline” — a visual tracker that shows changes over weeks using color-coded heatmaps and simple metrics: clarity, balance, elasticity.

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Progress Tracking

We introduced a “Skin Timeline” — a visual tracker that shows changes over weeks using color-coded heatmaps and simple metrics: clarity, balance, elasticity.

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Final Outcome

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The result was a seamless, intelligent experience that merged advanced AI capabilities with thoughtful, human-centered design.

72 %

of users completed their full diagnostic journey on first try

72 %

of users completed their full diagnostic journey on first try

72 %

of users completed their full diagnostic journey on first try

90 %

of users completed their full diagnostic journey on first try

90 %

of users completed their full diagnostic journey on first try

90 %

of users completed their full diagnostic journey on first try

37 %

uplift in product conversion from users who followed recommended rituals

37 %

uplift in product conversion from users who followed recommended rituals

37 %

uplift in product conversion from users who followed recommended rituals

52 %

retention rate after 30 days

52 %

retention rate after 30 days

52 %

retention rate after 30 days

“We wanted to give every user a skincare expert in their pocket. What your team delivered is beautiful, empathetic, and truly empowering. You didn’t just build a product — you built trust.”

— Yuna Kim, Co-Founder, Lüma Skin

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