Mansions On Fisher Island

Creating a personalized fashion stylist powered by AI that helps users discover outfits based on body type, mood, and upcoming events.

Client

Looma

Industry

E-commerce

Year

2025

Services Provided

AI Product Strategy, Conversational UX, UI Design, Generative Visual Systems

a personalized fashion stylist powered by AI

Key Challenges®

//04

Every innovation project brings its own set of complexities, especially when AI, user experience, and emerging technology intersect. In this project, our biggest challenge was to translate intelligent systems into human-centered interactions that felt natural, intuitive, and trustworthy.

Designing for Taste

Fashion is personal and emotional. Our challenge was to ensure that TrendLoop’s AI felt like it understood personal style

//01

Designing for Taste

Fashion is personal and emotional. Our challenge was to ensure that TrendLoop’s AI felt like it understood personal style

//01

Designing for Taste

Fashion is personal and emotional. Our challenge was to ensure that TrendLoop’s AI felt like it understood personal style

//01

Balancing Guidance and Freedom

Users needed to feel like they were discovering — not being sold to.

//02

Balancing Guidance and Freedom

Users needed to feel like they were discovering — not being sold to.

//02

Balancing Guidance and Freedom

Users needed to feel like they were discovering — not being sold to.

//02

Building Inclusive Fashion Intelligence

From body representation to global aesthetic preferences, the platform needed to embrace diversity across size, identity, gender, and cultural trends.

//03

Building Inclusive Fashion Intelligence

From body representation to global aesthetic preferences, the platform needed to embrace diversity across size, identity, gender, and cultural trends.

//03

Building Inclusive Fashion Intelligence

From body representation to global aesthetic preferences, the platform needed to embrace diversity across size, identity, gender, and cultural trends.

//03

Keeping Personalization Real-Time, Not Creepy

We had to design systems that were intelligent without feeling invasive, blending recommendation logic with transparent, trust-building feedback.

//04

Keeping Personalization Real-Time, Not Creepy

We had to design systems that were intelligent without feeling invasive, blending recommendation logic with transparent, trust-building feedback.

//04

Keeping Personalization Real-Time, Not Creepy

We had to design systems that were intelligent without feeling invasive, blending recommendation logic with transparent, trust-building feedback.

//04

Design Approach®

//004

Our team worked across strategy, AI interaction, and interface layers using a human-first design philosophy.

Personality Design

Created three core stylist archetypes: The Minimalist, The Trendsetter, and The Sustainable Muse. Each had a distinct tone and recommendation style.

//01

Personality Design

Created three core stylist archetypes: The Minimalist, The Trendsetter, and The Sustainable Muse. Each had a distinct tone and recommendation style.

//01

Personality Design

Created three core stylist archetypes: The Minimalist, The Trendsetter, and The Sustainable Muse. Each had a distinct tone and recommendation style.

//01

Conversational Flow Mapping

Designed mood-aware, intent-classifying chat flows using GPT-based dialogue, with image references and fashion vocabulary built-in.

//02

Conversational Flow Mapping

Designed mood-aware, intent-classifying chat flows using GPT-based dialogue, with image references and fashion vocabulary built-in.

//02

Conversational Flow Mapping

Designed mood-aware, intent-classifying chat flows using GPT-based dialogue, with image references and fashion vocabulary built-in.

//02

Feedback Transparency

Added simple explanations to every AI suggestion (“Based on your pinned looks and preferred silhouettes”).

//03

Feedback Transparency

Added simple explanations to every AI suggestion (“Based on your pinned looks and preferred silhouettes”).

//03

Feedback Transparency

Added simple explanations to every AI suggestion (“Based on your pinned looks and preferred silhouettes”).

//03

Final Outcome

//04

TrendLoop launched in closed beta to highly engaged early adopters.

3.2 X

Avg. session time increased

3.2 X

Avg. session time increased

3.2 X

Avg. session time increased

27 %

Avg. session time increased

27 %

Avg. session time increased

27 %

Avg. session time increased

65 %

User return rate within 7 days

65 %

User return rate within 7 days

65 %

User return rate within 7 days

4 X

Increased cross-sell through curated bundles

4 X

Increased cross-sell through curated bundles

4 X

Increased cross-sell through curated bundles

“Working with the team was transformative. They didn’t just design a product — they gave life to a stylist that speaks, listens, and evolves. The AI personalities they built helped us stand out in a crowded fashion tech space, and the emotional connection users feel with TrendLoop is exactly what we were hoping for.”

— Anika Chauhan, Co-Founder & CPO, Looma

Explore Projects

A glimpse into what’s next — bold ideas, refined execution, and forward-thinking design.

‹ Ocean Cove

12 Shadow Canyon ›